Virtue is a craft cider company launched in 2011 in Fennville, Michigan, by Gregory Hall, former brewmaster at Goose Island. Our mission is to make proper farmhouse ciders from local heirloom apples and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive oak barrel-aging program. Tour our two traditional cider houses to see how we make our ciders. Sample our ciders straight from the source or take home some bottles for yourself from our Bottle Shop. We also have a working farm that includes expansive gardens, heirloom Gloucestershire Old Spot pigs, Icelandic sheep, chickens, and more. 2018 WINTER HOURS: Open seven days a week: Wed-Sun, noon to 7 p.m; Monday & Tuesday: 10am-6pm Bottle Shop retail sales only (Tap Room closed Monday and Tuesdays.)