Small Business Saturday
Saturday, November 29, 2025
Holland, MI – You’re invited to celebrate Small Business Saturday in Downtown Holland on Saturday, November 29 with great deals, fun giveaways, and so much more! Small Business Saturday is a promotional effort first launched by American Express back in 2010 as a response to Black Friday, with the goal of increasing holiday shopping at small businesses. This Saturday, November 29, a total of 65 shops and restaurants in Downtown Holland will join other locally owned businesses throughout the country by participating in Small Business Saturday with exciting promotions for customers all day long. Promotions vary by business.
“Small Business Saturday has always been an important event for us in Downtown Holland, as we’re widely recognized for the number of locally owned businesses in our shopping and dining district,” said Downtown Holland Marketing Coordinator Kara de Alvare, “On Small Business Saturday, it’s important for us to raise awareness of the important role that small businesses play in their local communities. And in Downtown Holland, it’s also a perfect opportunity for our shops and restaurants to thank the entire community for shopping small this holiday season and throughout the year by making Small Business Saturday a fun-filled day to shop.”