Grant Program

The purpose of The Holland Area Convention and Visitors Bureau (CVB) Event Grant Program is to assist groups, organizations, and nonprofits in the Holland area by providing direct funding to enhance our tourism environment. The goals of the program are simple:

  • increase overnight stays in Holland area hotels
  • promote a positive image and increased visibility of Holland's attractions
  • increase expenditures by visitors to the Holland area
  • assist in providing activities beneficial to drawing additional tourists

Interested in the details?

Please download and read the FULL program description here.  To download an application for submission please click here.

All questions about the grant application process should be directed to Linda Hart, Community Outreach Coordinator at 616.394.0000 or by emailing